![]() ![]() When colors work together, they create a color scheme or color combination.Ĭomplementary colors are opposites on the color wheel. When you recognize that color has a temperature, you can understand how using them can impact your message. Warm colors are associated with energy, brightness, and action, while cool colors are often identified with calm, peace, and serenity. The color wheel consists of three primary colors (red, yellow, blue), three secondary colors (colors created when primary colors are mixed: green, orange, purple) and six tertiary colors (colors made from primary and secondary colors, such as blue-green or red-violet).ĭraw a line through the center of the wheel, and you’ll separate the warm colors (reds, oranges, yellows) from cool colors (blues, greens, purples). Understanding how colors interact and their relationships on the color wheel is important for successful color combination. Mastering the color wheel and color harmonies (what works, what doesn’t and how color communicates) will help you combine colors, build a better brand and knowledgeably communicate with your designers and printers. The key to successful color combination is understanding how different colors interact with each other. Combining colors on the color wheel: a quick overview In this guide, we’ll take a look at some great color schemes that can help your brand make a big impact. Certain color combinations have the power to catch our attention, generate emotion and ultimately make a lasting statement. Whether you’re building a new brand from scratch or creating an exciting new product, color can have a huge impact on its overall message and effectiveness. ![]()
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